It’s this idea of, you hit [your 30s], you did everything right — you went to college, you had the good grades, you worked really hard — and yet somehow life isn’t turning out the way you wanted it to turn out. And because the world is changing [so quickly] I think that’s something a lot of very well educated [thirtysomething] kids are going through. They’re turning around going, ‘I did it. I did the homework. I did the finals. I did the whole thing. I know the s–t. Why am I not getting where I need to go?