Okay, so in 2006, there was this dude who starred in a CF that made him kinda popular because of his goofy dance:
That dude was Park Ki Woong and that dance became affectionately known as the “metdol dance” (metdol = traditional grindstone that looks like this and which you use by, y’know, making go around in a circle, just like PKW’s head).
And now, in 2016, he’s back:
And it’s the best CF callback ever.